Description ISBN: 9780717149827 Published: 2011 By Margaret Linehan and Thérèse Cadogan An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.New to this edition: Impact of the economic downturn on pricing New technology for marketing information and researchImpact of online distribution New methods of marketing communications New case studies at the end of each chapterPresented with clearly defined learning objectives and revision questions at the end of each chapter. Written with a clear focus on the learner.
